784863955@qq.com
疾速通道
品牌内在
以后地位:首页 > 对于正升 > 品牌内在

    

 

    作为国际声学范畴颇具气力的正升声学科技无限公司,依靠多年的成长堆集,根基构成以噪声管理多元化营业为焦点的成长款式,停止2014年,公司的全体综合气力晋升,从团队扶植到出产发卖,从开辟到办事根基构成较强的市场合作力,可是在从产物力合作到品牌力合作的时期改变期,正升同国际成长的浩繁优异企业一样,面对新的市场款式,出格是将来的成长计谋决议,品牌化将统治将来经济,在国际行业还不构成强势品牌的情况下,正升领先冲破边界,打造品牌合作力,从头审阅品牌资本,停止寻觅品牌基因等一系列的品牌革新,但愿打造噪声节制行业的一流品牌。

    正升的决议计划者们颠末详尽的阐发,提出了新的品牌笼统,并获得各方认同:起首,品牌焦点定位“感性出色的国际化品德办事火伴”被建立。正升品牌气质是“松散、灵敏、立异、品德”,正升深入的“ZISEN”标记不只仅是图笼统征与字体的组合,而是紧扣“出色”主线,将优胜、大气、开阔爽朗的国际文明精华贯串于视觉辨认体系的每一个细节,以此丰硕“ZISEN”的风格与内在。
    标记以企业规范英文ZISEN为设想主体,细弱无力的字体,带出品牌的气力感及弘远的将来成长。圆角及弧线的处置弱化了字体倔强的感受,带出品牌的亲热度,同时给人持重、风雅、厚重、长久印象。
    全部标记的兴趣点(影象点)为主体右上方的六边形,以太阳、螺丝孔、钻石等为根本元素,衍生出外型精彩的笼统图象。表现出正升在专业范畴的成熟性、对细节不断改进的理念。全部标记以不法则的组合体例显现。加强了品牌的可辨认性。

 

 As a leading technology company in the acoustics field in China, ZISEN has, based on its many years’ development, set up its diversified business development mode focusing on the noise control. By 2013, ZISEN’s overall and comprehensive strength has been improved, and it has shaped powerful market competitiveness from the team building to the production and sales and from development to the service. However ZISEN, just like most excellent enterprises in China, faces the new market pattern for the transition from product competitiveness to brand competitiveness, especially the strategic decision for future development and the branding promotion shall dominate the future economy. Under the condition that no an overwhelming brand was set up, ZISEN, the first to break through limits and create brand competitiveness, is dedicated to creating the first-class brand in the noise control industry by resurveying brand resources, seeking brand genes and making brand improvement.
        Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties. ZISEN establishes the core brand orientation, being a rational and excellent service partner with internationalization quality, and adheres to the business philosophy of “rigorousness, keenness, innovation and quality”. The ZISEN LOGO is not only a combination of graph badge and letters, but also shows details of the generousness and clear essence of international culture surrounding excellence penetrated into the visual identification system.
        The LOGO is designed from English letters of ZISEN, with its burliest and forceful font symbolizing the brand strength and the ambition of future development, the round corner and arc line weakening the tough font feeling and shows the brand affinity makes a generous, solemn, dignified and lasting impression.
        The interest point (memory point) of whole LOGO lies in the hexagon at the upper right. By using the basic elements of sun, screw hole and diamond, it derives an abstract image with an elegant shape, and shows the business philosophy of ZISEN’s persistence in maturity and excellence in the professional field. The whole LOGO that is presented in an irregular combination improves the brand identifiability.